Authority Lion Privacy Policy: Data, AI Use & Your Rights

Effective Date: August 5, 2026

Last Updated: October 8, 2026

We at Authority Lion ("we," "us," "our") respect your privacy. This Privacy Policy is designed to explain how we collect, use, and protect the personal information you provide to us when you access our website, purchase our goods or services, engage with our AI-powered features, or interact with us on social media, as well as your own rights to the information we collect.

Please read this Privacy Policy carefully. We will alert you to any changes to this Policy by changing the "last updated" date at the top of this Policy. Any changes become effective immediately upon publication on our website, and you waive specific notice of any changes to the Policy by continuing to use and access our site(s). We encourage you to review this Privacy Policy periodically, when you use our website for any purpose, engage with our AI technologies, or interact with us on social media. You are deemed to have accepted any changes to any revised Privacy Policy by your continued use of our website after the revised Privacy Policy is posted.

Information That We Collect

We collect a variety of information from you when you visit our website, make purchases, interact with our AI-powered features, or engage with us on social media. By accepting this Privacy Policy, you are specifically consenting to our collection of the data described below, to our use of the data, to the processing of this data, and to our sharing of the data with third-party processors as needed for our legitimate business interests. The information we collect may include:

Personal Data

Personal Data is information that can be used to identify you specifically, including your name, shipping address, email address, telephone number, or demographic information like your age, gender, or hometown. You consent to giving us this information by providing it to us voluntarily on our website or any mobile application. You provide some of this information when you register with or make purchases from our website. You may also provide this information by participating in various activities associated with our site, including responding to blogs, contacting us with questions, or participating in group training. Your decision to disclose this data is entirely voluntary. You are under no obligation to provide this information, but your refusal may prevent you from accessing certain benefits from our website or from making purchases.

Derivative Data

Derivative data is information that our servers automatically collect about you when you access our website, such as your IP address, browser type, the dates and times that you access our website, and the specific pages you view. If you are using a mobile application, our servers may collect information about your device name and type, your phone number, your country of origin, and other interactions with our application. Derivative data may also include data collected by third-party service providers, such as advertising and analytics providers, and may include cookies, log data, or web beacons.

Voice and Conversation Data

When you interact with our AI voice agents or text-based AI assistants, we may collect and process voice recordings, transcripts, and contextual information from these interactions. This data is used to provide the requested services, improve our AI systems, and enhance your user experience. We collect this information with your explicit consent, which you provide when you engage with these features. You can withdraw this consent at any time by contacting us, though this may limit your ability to use certain AI-powered features.

Financial Data

Financial data is data that is related to your payment method, such as credit card or bank transfer details. We collect financial data in order to allow you to purchase, order, return, or exchange products or services from our website and any related mobile apps. We store limited financial data. Most financial data is transferred to our payment processors, and you should review these processors' Privacy Policy to determine how they use, disclose, and protect your financial data:

Social Networking Data

We may access personal information from social networking sites and apps, including Facebook, Instagram, LinkedIn, Twitter, Snapchat, or other social networking sites or apps not named specifically here, which may include your name, your social network username, location, email address, age, gender, profile picture, and any other public information. If you do not want us to access this information, please go to the specific social networking site and change your privacy settings.

Mobile Device Data

If you use our website via a mobile device or app, we may collect information about your mobile device, including device ID, model and manufacturer, and location information.

Information We Collect From Other Sources

We also obtain business contact information about professionals and organizations from sources other than you directly, so that we can identify and contact potential clients. These sources may include:

The information collected this way is business contact information — such as name, job title, employer, business email address, business phone number, business address, and publicly reported professional achievements. We use it to research whether our services are relevant to your organization and to contact you about them. We do not use it to build profiles of your personal life, and we do not sell it.

If we contact you this way and you would rather we did not, tell us and we will stop. You can ask us to remove your information at any time by emailing hello@authoritylion.com, and you can ask us what information we hold about you and where we obtained it.

AI Technologies and Data Processing

AI-Powered Features and Services

We incorporate artificial intelligence (AI) technologies in various aspects of our services, including but not limited to:

How We Use AI With Your Data

Our AI systems may process your personal data for various purposes, including:

AI Data Protection Commitments

We are committed to using AI technologies responsibly and ethically. When processing your data with AI systems, we:

Voice Recording and Processing

When you interact with our AI voice agents:

Right to Opt-Out of AI Processing: You have the right to request that your personal data not be used for AI model training or automated profiling. You can exercise this right by emailing hello@authoritylion.com. While we cannot 'un-train' a model on data already processed, we will ensure your data is excluded from all future training datasets and AI-driven personalization. Additionally, you may request a human review of any AI-generated decision that significantly impacts your experience with our services.

How We Use Your Information

Your information allows us to offer you certain products and services, including the use of our website and AI-powered features, to fulfill our obligations to you, to customize your interaction with our company and our website, and to allow us to suggest other products and services we think might interest you. Specifically, we may use the information and data described above to:

How Do We Protect Visitor Information?

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology. All transactions are processed through a gateway provider and are not stored or processed on our servers.

For AI-processed data, we implement additional security measures, including:

Data Sharing Commitment

We Do Not Sell Your Data for Money

We do not sell your personal information for money, and we do not give it to outside parties for their own marketing. We share information only with the service providers described in this policy, so that we can operate our business and deliver the products and services you have requested. The one exception is the advertising tool described in "Advertising and Analytics" below. Under California law and the laws of some other states, sending information about your visit to an advertising platform so it can show you our ads may count as "sharing" personal information for cross-context behavioral advertising. You can opt out of that, as described in that section.

Limited Sharing With Service Providers

We may share your information with trusted third parties who assist us in operating our website, conducting our business, processing payments, or servicing you, so long as those parties agree to keep this information confidential. These service providers include:

Third-Party Contractors: To perform certain business functions, we may engage trusted third-party contractors and vendors. Before granting access to any data, we conduct a vetting process to ensure they meet our privacy and security standards. All contractors are bound by strict contractual obligations to keep your information confidential and are prohibited from using your data for any purpose other than providing services to Authority Lion.

AI Service Provider Limitations

When we engage third-party AI service providers, we impose the following limitations:

Important Note About SMS Data: All text messaging originator opt-in data and consent information will not be shared with any third parties, excluding aggregators and providers of the Text Message services necessary to deliver the SMS service. Your mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.

White-Labeled CRM Services

We provide white-labeled HighLevel CRM services to our clients. Please be aware of the following regarding these services:

Third-Party Platform: HighLevel CRM is a third-party platform that we provide access to under our brand. The actual software, servers, and infrastructure are owned and operated by GoHighLevel.

Limitation of Liability: We are not responsible for any issues, outages, data breaches, or other problems that may occur with the HighLevel platform. This includes but is not limited to:

Disclaimer of AI Accuracy and Third-Party Performance: Our services utilize advanced artificial intelligence and automated systems to process information and interact with users. You acknowledge that AI-generated content may occasionally contain inaccuracies, biases, or errors. Authority Lion does not guarantee the absolute accuracy or reliability of AI-generated outputs. Furthermore, while we utilize robust third-party platforms (including HighLevel CRM) to manage data and interactions, Authority Lion shall not be held liable for any service interruptions, data loss, or technical failures originating from these third-party infrastructures.

Support for Platform Issues: For any issues related to the core functionality of the HighLevel platform, clients may need to contact GoHighLevel directly at gohighlevel.com.

Cookies and Tracking

We may use cookies for tracking purposes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. If you disable cookies, some features may be disabled and some of our services may not function properly.

The notice at the bottom of our site controls the Meta Pixel described in "Advertising and Analytics." Your choice is saved only in that browser, so make it again if you switch browsers or devices. You can change it at any time with the "Cookie settings" link in the footer.

Advertising and Analytics

We use Meta (Facebook and Instagram) advertising tools, including the Meta Pixel and Custom Audiences, to measure our ads and to show our ads to people who have visited our site. The Meta Pixel runs on the pages of our site, including our order form page. When it loads, Meta may set cookies and receive information about your visit, such as the pages you view, your IP address, your browser, and whether you submitted the form. Meta uses this under its own privacy policy: https://www.facebook.com/privacy/policy.

This is not needed for the site or our services to work. Whether it runs depends on where you are. If you are in California, Florida, Pennsylvania, Illinois, Maryland, or Washington, or outside the United States, or we cannot tell where you are, the pixel stays off until you tap Accept on our notice. Everywhere else it runs unless you opt out. To opt out in one click, open https://authoritylion.com/do-not-sell (the "Do Not Sell or Share My Personal Information" link at the bottom of every page), tap "Opt out" on the notice, or use "Cookie settings" in the footer. Each takes effect at once in that browser. We honor the Global Privacy Control browser signal: when it is on, the pixel does not run.

When you buy from us, we also send Meta a purchase confirmation from our server (your email address and phone number, hashed) so we can measure our ads. Opting out on the site does not stop that; email us to opt out of it.

For that, or to have us act on information we already hold, email hello@authoritylion.com with the subject "Do Not Sell or Share," and we will act on it within 15 business days: we will stop sending Meta purchase confirmations about you, remove you from our Meta custom audiences, and not add you to new ones. Meta controls what it keeps. You can see, clear, or disconnect that data yourself in your Meta settings under "Your activity off Meta technologies," and you can limit ads in your Meta ad preferences.

We also use three tools that are not advertising:

We may add other advertising or analytics tools in the future. If we do, we will update this section first.

International Data

Our website is hosted by servers located in the United States of America. Therefore, if you reside outside the United States of America, some of your data will be transferred internationally to and stored on those servers. We use all reasonable methods to protect the safety of your data during transfer.

By using this site and providing us with information, you consent to this transfer, processing, and storage of your information in the United States of America. Note that the privacy laws in the United States of America may not be as strict as those in other countries.

Data Retention

We retain personal data as long as it is needed to conduct our legitimate business purposes or to comply with our legal obligations, or until you ask us to delete your data.

For AI-processed data, including voice recordings and interaction data:

We will honor your request to delete your data unless we are required by law to retain access to the data. However, note that we cannot control the retention policies of third parties.

Security of Your Information

We take all reasonable steps to protect your personal data and keep your information secure. We use recognized online secure payment systems and implement generally accepted standards of security to protect against personal data loss or misuse. However, no security measure is foolproof, and no method of data transmission can be guaranteed against interception or misuse.

Data Security and Breach Notification: We implement a variety of industry-standard security measures, including encryption and secure socket layer (SSL) technology, to maintain the safety of your personal information. In the event of a confirmed data breach that compromises your personal information, we will notify you and any applicable regulators in accordance with legal requirements.

We will notify you promptly of any known breach of our security systems or your data which might expose you to serious risk.

Special Note About AI Voice and Text Interactions

Our AI systems are designed to detect and prevent the collection of sensitive data. However, if you inadvertently share sensitive information during an interaction with our AI technologies:

SMS/Text Message Privacy

If you have opted in to receive SMS/text messages from us, we are committed to protecting your privacy regarding these communications:

Your Rights

You have certain rights with respect to your personal data. Note that we may charge you a reasonable fee for actions that you ask us to take with respect to your data. We reserve the right to request evidence of your identity before we take any action.

Residents of some states, including Colorado, Connecticut, Oregon, Texas and Virginia, have specific rights to opt out of targeted advertising. The same email opt-out described in "Advertising and Analytics" works for everyone, wherever you live.

AI-Specific Rights

In addition to the above rights, you have the following rights specifically related to our AI technologies:

California Privacy Rights

We honor the rights described below for California residents, in line with the California Consumer Privacy Act as amended by the California Privacy Rights Act ("CCPA/CPRA"). Any California resident may request, free of charge, the personal information we have collected or stored about themselves or about a member of their household. In addition to access and deletion, you may request that we correct inaccurate personal information we hold about you, and you may request that we limit our use of any sensitive personal information.

Any California resident has a right to request the personal data we have collected, or request deletion of the personal data we have collected, including but not limited to:

In the last 12 months we have collected identifiers (such as name, email address, phone number, and IP address), commercial information (such as services you bought from us), and internet activity on our site (such as pages viewed).

We do not sell your personal information for money. The Meta advertising tool described in "Advertising and Analytics" may count as "sharing" that information for cross-context behavioral advertising under California law. You have the right to opt out at any time: open https://authoritylion.com/do-not-sell, tap "Opt out" on our notice, or use "Cookie settings" in the footer, each of which takes effect at once in that browser; or, for purchase confirmations sent from our server and information we already hold, email hello@authoritylion.com with the subject "Do Not Sell or Share," and we will act on it within 15 business days. We honor the Global Privacy Control signal. We will not discriminate against you for exercising any of these rights. We do not knowingly sell or share the personal information of anyone under 16.

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. We do not specifically market to children under 13 and do not knowingly collect personal information from children under 13.

Fair Information Practices

In order to be in line with Fair Information Practices, we will take the following responsive action, should a data breach occur:

We will notify affected users by email without undue delay, and within the timeframes required by applicable law. We also agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law.

CAN-SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial email. We collect your email address in order to send information, respond to inquiries, and/or other requests or questions. To be in accordance with CAN-SPAM, we agree to the following:

If at any time you would like to unsubscribe from receiving future emails, you can email us at hello@authoritylion.com or follow the instructions at the bottom of each email to unsubscribe.

Protected Health Information (HIPAA)

Our services are marketing, visibility, and communication services. They are not designed, configured, or offered for the handling of Protected Health Information ("PHI") as defined by the Health Insurance Portability and Accountability Act ("HIPAA").

We do not act as a Business Associate, and we do not enter into Business Associate Agreements. If you are a covered entity or a business associate under HIPAA, you agree not to submit, upload, transmit, or otherwise make PHI available to us or through any system we provide, including our CRM, forms, chat, voice, or SMS services.

If your organization requires services that involve PHI, contact us before using our services so we can tell you whether we are able to support that requirement. Absent a separate written agreement, our services must not be used for any purpose involving PHI.

AI Ethics and Commitments

As we continue to develop and deploy AI technologies, we are committed to the following ethical principles:

We continuously evaluate our AI technologies against these principles and make adjustments as necessary to ensure responsible use. Our AI development roadmap includes regular ethical reviews and impact assessments.

Contact Information

If you have any questions about this Privacy Policy, please contact us at:

Email: hello@authoritylion.com

Address: Authority Lion, a division of EMH Stores LLC, Brookfield, WI

Last Updated: October 8, 2026